  TexaCali Wine Co. assists independently owned wineries and Japanese Sake breweries with sales and marketing in Texas. Each day TexaCali Wine Co. is involved with distributor support, education and management, trade and media outreach and of course a whopping focus on promoting the fine producers of TexaCali Wine Co. to Texas wine consumers.What's with the name TexaCali? After living in Texas for the first 28 years of my life while carving out a successful career in sales and marketing ( GO STARS! ) I became one of the few Texans that left this great State. My past-time was consumed by visiting wine shops and wine bars all over the world - I just had to experience the reality of selling wine! I spent 4 years in San Francisco getting my hands dirty in vineyards, learning from amazing winemakers and creating excitement for wine with anyone I had a chance to converse with! I joined K&L Wine Merchants one of the finest wine retailers in the nation as their domestic wine liaison and ultimately became their Marketing Manager. Though it was a tough decision to leave K&L, Texas was calling me home to share all the wine knowledge I soaked in while living and breathing wine in the heart of America's wine country. I am chronicling my wine adventures each week in my TexaCali Wine Trail blog. Committed to making a difference... My desire to educate Texans about wine brought me back home in 2004 - where I jumped right in working for a fine wine distributor, then soon became the Wine Buyer and Manager for one of the Lone Star State's top food and wine retailer's Central Market Plano. My ability to persuade and excite others about a single bottle of vino (or 50 cases!) is most unique. In fact, marketing wine "the right way" is my passion and I take selling each and every bottle incredibly serious...though my skills often include humor, building trustworthy relationships and most honestly - tremendous business sense. I'm in the wine business to mask my cheese addiction... May of 2007 marks the 2nd anniversary of TexaCali Wine Co., I think the secret is out - combining hard-work and a passion for wine, people, humor, CHEESE, and teaching others has created wonderful success within the first two years of business, keeping it humble, interesting and fun will take TexaCali Wine Co. into the next 30 years + The TexaCali Wine Company Mission... To exceed our clients expectations in selling & representing premium wines while providing professional, ethical & enthusiastic distributor management & customer service to all wine accounts throughout Texas...each and everyday. Cheers - Alison Smith "TexaCali Ali" |
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